01
FORENSIC REPORT
A 20-page teardown of your current model: the 7 bets, their scores, and the weakest links. Written in plain English, not consultant Latin.
2 days · Custom-built · On-site or TallinnMURDER
MURDER
INVESTIGATION.
A forensic workshop where we treat your business model like a corpse-to-be. We map who'd kill it, how, and when — then write the obituary and the survivor's playbook. Brutal, useful, oddly fun.
- ✓ Forensic teardown of your model
- ✓ Crime-scene mapping
- ✓ Mock obituary: how you die in 3 years
- ✓ Survivor's playbook to prevent it
WHAT IS THIS?
Most strategy workshops ask you to imagine the future. This one asks you to imagine your funeral.
The Murder Investigation Workshop is a 2-day forensic exercise built for one company. We treat your current business model as a crime scene — or rather, a crime waiting to happen. By the end, you'll know exactly who'd kill it, how, and when. More importantly, you'll know how to prevent it.
It's not a generic training. It's a custom autopsy for a model that's still breathing — so you can fix the arteries before they rupture.
DAY 01.
THE CRIME SCENE.
08:30 → 17:3008:30
THE BRIEFING
You arrive thinking your model is fine. We start by proving it already has a pulse problem. Case file opened.
09:30
EVIDENCE COLLECTION
Map every revenue stream, cost centre, and dependency. The stuff you never put on one page because it would frighten you.
11:00
BREAK — NO PHONES
Stare at the wall. Let it sink in.
11:15
THE AUTOPSY
Strip the model to its 7 atomic bets. Score each on confidence and fatality. The weakest link isn't a cliché here — it's a diagnosis.
13:00
LUNCH — BRUTAL HONESTY ENCOURAGED
Talk about what you found. Or sit in silence. Both are productive.
14:00
CRIME-SCENE MAPPING
For each bet, name who'd kill it and how. Competitor, regulator, customer, technology. If you can't name the murderer, the bet is too vague to survive.
16:00
SUSPECT LINEUP
Present your findings. The room votes on which bet dies first. No unanimity required — dissent is data.
17:30
CLOSE — DAY ONE VERDICT
You now know how your model dies. Tomorrow you write the obituary — and the survival plan.
DAY 02.
THE VERDICT.
08:30 → 17:3008:30
MORNING REVIEW
Sleep on it. Anything feel less true? Good. That means you found the edges.
09:00
THE MOCK OBITUARY
Write the press release announcing your company's death in 3 years. Specific cause, specific date, specific killer. Sentimental drafts get shredded.
11:00
BREAK — REGROUP
Coffee. Silence. No work chat.
11:15
THE SURVIVOR'S PLAYBOOK
For each murder scenario, write the defence. New moat, new pricing, new customer, new timing. This is your insurance policy.
13:00
LUNCH — TACTICAL DEBRIEF
Discuss what surprised you. Usually it's not what you feared — it's what you assumed was safe.
14:00
THE RESURRECTION PLAN
Draft a v2 model with kill-criteria baked in. What metric, if missed for 30 days, triggers a bet review? Build the tripwire.
16:00
CLOSING ARGUMENTS
Each team presents their new model to the room. Cross-examination encouraged. The model that survives questions survives the market.
17:30
CLOSE — CASE CLOSED
You leave with a forensic report, a survivor's playbook, and a model that knows how it could die. Which means it might not.
WHAT YOU LEAVE WITH.
02
MOCK OBITUARY
The press release announcing your death in 3 years. Specific cause, specific date, specific killer. Kept on file as a north-star of what not to become.
03
SURVIVOR'S PLAYBOOK
Defence strategies for every murder scenario. New moat, new pricing, new customer, new timing. Your insurance policy against the future.
04
RESURRECTION PLAN
A v2 model with kill-criteria baked in. What metric, missed for 30 days, triggers a full review? The tripwire that keeps you honest.
WHO IS THIS FOR?
Founders and exec teams with a real, paying business model that feels too comfortable. If you're pre-revenue, this is the wrong room — you need to find product-market fit first, then come back to break it.
Ideal team size: 4–8 people. You need decision-makers in the room, not spectators. The CFO should hear the margin bet. The CMO should hear the distribution bet. The CEO should hear all of them and choose which to fix first.
If your board thinks you're bulletproof, bring them. If your board thinks you're doomed, bring them too. Both perspectives are useful. Comfort is not.
2 days · On-site or Tallinn
BOOK THE INVESTIGATION.
We don't run public cohorts. Every Murder Investigation is custom-built for one company. Tell us where you are and what you're afraid of. We'll shape the scope on a 20-minute call.